Soho Flordis International (SFI) is a global natural medicine company committed to identifying and developing leading natural medicines with the best evidence of effectiveness, quality and safety, and marketing them around the world.

SFI is focused on bringing its products to market through healthcare professionals with the endorsement of world class opinion leaders.


SFI is committed to ensuring that people globally have access to quality, innovative evidence based natural medicines. Therefore it is our aim that the safety and efficacy claims for our products are supported by specific clinical evidence. This higher standard enables the selection of safe, appropriate and effective treatments.
View our brands here.


SFI is building an international community of leading herbal and medical companies, experts, scientists and researchers.
View our partners here.


We are committed to further developing the evidence for our products.
View our research programs here.

latest news

SFI Americas / ProThera Inc wins Graphic Design USA Award

Friday, July 15, 2016 - 15:48
Graphic Design USA awarded SFI America’s 2016 Practitioner Catalogue the ‘Excellence and Opportunity’ Award.

SFI and Soho Group’s ‘Seed To Patient’ process was successfully presented to Indonesia’s BPOM

Wednesday, June 15, 2016 - 09:58
SFI and Soho Group’s ‘Seed To Patient’ sustainability and quality control standards was successfully presented to Indonesia’s National Agency of Drug and Food Control

Ginsana® celebrates 40th registration anniversary

Thursday, May 26, 2016 - 12:01
Ginsana® celebrated the 40th anniversary of the registration of Ginsana® product.

SFI hosts inaugural Global Equazen™ Partners Meeting

Thursday, May 26, 2016 - 12:00
SFI hosted its inaugural Global Equazen™ Partners Meeting in Wigan, United Kingdom, with attendees representing over 20 countries.

SFI launches Calorease & Pronatal in Jordan

Thursday, May 26, 2016 - 12:00
SFI celebrated the registration of Pronatal and Calorease FBCx in Jordan through a series of launch events with doctors, pharmacist and gynaecologists in Amman.